White Hat Vs Black Hat SEO
In white hat SEO , the site content is developed keeping in mind the guidelines of search engines. White had SEO follow the ethical methods and play it safe. White hat SEO implements the fair technique of search engine optimization. The best SEO company always stay away from Black Hat SEO techniques. Black hat SEO techniques are just the reverse of white hat SEO. Here the rules laid by search engines are not followed, but instead changes are made in the website that can get links to a site. The customer experience is not given much importance. Instead, the concern is only to score better in search engines. It is an illegal method for search engine optimization. Tactics White hat SEO techniques: a) Internal linking - Allotting appropriate and clear internal linking within the sites is equally important. Avoid using visual pictures or logos for internal linking as they cannot be identified by search engine spiders. Use text links at the bottom of the homepage along wit...