What Is Generative Search Optimisation and How Does GEO Work?
Search is changing. For years, businesses focused primarily on getting their websites to appear in Google's traditional search results. Today, people are increasingly asking questions directly to AI-powered search experiences and receiving summarized answers instead of a simple list of blue links. Tools and platforms such as Google AI Overviews, AI Mode, ChatGPT, Microsoft Copilot, Perplexity, and other generative search experiences are changing how people discover information, businesses, products, and services. This shift has created a new area of digital marketing called Generative Engine Optimisation (GEO) , also commonly referred to as Generative Search Optimisation . But what exactly is GEO? How does it work? Is it replacing traditional SEO? And what can businesses do to improve their chances of being mentioned in AI-generated answers? This guide explains the fundamentals of Generative Search Optimisation in simple terms. What Is Generative Search Optimisation? Generative Sea...